Intelligence Briefing — Field-Tested DAP Analytics Protocols
When leadership wants ROI and proof of impact, vanity metrics won’t cut it. Adam and his team have built a data-driven DAP program that moves beyond logins and page views — to real insight about where users struggle, where they succeed, and what drives measurable change. Here are his 3 mission-critical tips for doing the same.
01
Tip 01
Value Discovery & Value Framing
Before you build anything, agree on what success actually looks like. Most teams skip this step — and pay for it later.
- Use the “five whys” to get to the root cause behind stakeholder requests — tickets and data quality issues are symptoms, not problems
- Build a KPI library: for each value driver (e.g., productivity, compliance, onboarding), standardize 3–5 measurable KPIs
- Get leadership speaking the same language about how success is defined
- Lay the foundation for automated reporting as your program scales
“Until you uncover that root cause, you’re guessing.”
02
Tip 02
Design for Value Realization
Don’t treat analytics as an afterthought. Measurement should be the second phase of every project, right after value discovery.
- Establish baselines before you build using WalkMe’s Digital Experience Analytics (DXA): completion rates, time spent, drop-off points
- Pull in external data too — support tickets, NPS scores, process metrics
- Define concrete success targets tied to your KPI library before deployment
- Design tracking into your WalkMe solution from day one: events, funnels, field engagement
“Spend 10–15% more time up-front to allow you to replace ‘we think it’s working’ with real numbers that matter to your stakeholders.”
03
Tip 03
Share Results — Everywhere and Often
Data only creates trust when it’s communicated to the right audience in the right way. This is how your DAP program moves from tactical to strategic.
- Technical teams: show raw data — drop-off points, click patterns, exactly how WalkMe fixed it
- Business stakeholders: tell value stories — problem, solution, results with real numbers
- Executives: deliver dashboards sliced by department, role, or application — outcome focused, always
- Automate reporting once it works: schedule exports, build data pipelines, create self-service dashboards
“Be visible. Use data to tell your success story. This is how DAP programs move from tactical to strategic.”
5x Times You Should Ask “Why” Before You Start Building
3–5 KPIs Per Value Driver in Your Library
∞ Value of Becoming the Analytics Partner Everyone Wants
“Start small, share often, and automate ruthlessly. That’s how you go from a tactical DAP team to a strategic digital transformation partner.”
Adam Michalik · WalkMe Digital Experience Analytics Product Manager, Mondelez International · Realize ’26
